Typically when there’s a new makeup line or product on the market, there’s a buzz about it via social media and we’re running to our fave YouTubers to catch the latest reviews. Ladies, you know we all die for a good tutorial. Well, there’s a new makeup line… for men. And the “buzz” it’s creating is more like a burn because it’s being torched. Terribly. Introducing War Paint. Take a look for yourself.
The UK-based brand sells products “specially formulated for men” like anti-shine powder, concealer, bronzer and tinted moisture and pride themselves on “using the highest vegan, quality ingredients sourced from all over the world.”
In order to make makeup gender neutral we must have gendered makeup. pic.twitter.com/d4Grag6nQm— Jordan Raskopoulos (@JordanRasko) May 9, 2019
Wow, better take him swimming on the first date so you know what you’re really getting!— Cassiandra (@catscomicsetc) May 8, 2019
I prefer natural men, it’s such false advertising to take a man home and realize he has dark circles in the morning— ‧͙⁺˚*･༓☾claire☽༓･*˚⁺‧͙ (@ClaireHellrod) May 8, 2019
IT FINALLY HAPPENED pic.twitter.com/1ewvxP8qud— George Murphy (@GeeeMurph) May 8, 2019
lol this is so embarrassing— rosie (@rosiehumm) May 8, 2019
The skull ring at the end, I- pic.twitter.com/YgkPfCsE9d— Santiago Giraldo O. (@Sgiraldo2801) May 9, 2019
so I’m trans, when can I expect to get my men’s skin? before or after my voice drops?— gabe? (@placentalmammal) May 8, 2019
That’s probably because there’s no biological difference between men’s skin and women’s skin. It’s literally just skin.— Amy Rose 🥀 (@SushiRollPhan) May 8, 2019
wow, this is so eye-opening! as a woman with woman-skin who has never had oil or breakouts, i’ve always been able to use literally every foundation on the market with no issues, because they are all specifically formulated for my smooth delicate woman-skin!— heckraiser (@fantabbilous) May 8, 2019
I fail to see how “makeup for men” is anything like war paint used by Natives in battle…— i’m baby no one care me (@zoexrain) May 8, 2019
Exactly. “War paint” used by native American men was especially used with the intention of sacred protection. Not vanity of millennial men and the weak toxic marketing of corporations who are playing to American insecurities.— Mona C 🌕 indigenous artist (@Spotted_cloud) May 8, 2019
In addition to the other problematic issues people have raised: you decided the best way to market to men was to use the language of violence?— Kyle 🌱 (@KylePlantEmoji) May 9, 2019
I’m just here for the ratio.— Amanda B-S (@AmandaWorking) May 8, 2019
And to point out that on top of everything they picked a name that has disturbing historical context with regard to how Native Americans have been stereotyped.
There’s already makeup for men.— A Shiny Blue Thing Collected By a Bird (@LadyMdeJ) May 8, 2019
It’s the same as makeup for women. pic.twitter.com/YWz73mGex7
Girl that’s called foundation— Danie Darko (@daniecal) May 8, 2019
If men’s skin is so special, then why does this foundation have all the same ingredients as @NyxCosmetics Total Control Drop foundation? My dudes, don’t pay a markup and international shipping when you could get the same thing at the pharmacy. 🙄— SewMThing Clever💋 (@sewmthingclever) May 8, 2019
Also, the #Nyxcosmetics brand has more than three shades. So, let’s color match better, a’ight?— SewMThing Clever💋 (@sewmthingclever) May 8, 2019
Lol Sephora is right down the road tho a lil Korean bb skin care ain’t hurt no body— Stephanie Michelle (@omystephanie) May 8, 2019
makeup is literally just a product, woman specific brands are not really a thing, they’re just the target demographic. a lot of men enjoy “women specific brands” which work the same on them— casey (@clndstnwentz) May 8, 2019
We… can use the makeup already out there. It has never ruined my skin. I didn’t die because it didn’t come in a black manly container.— Andy (@yepandytweets) May 9, 2019
Y’all only have three shades go home— perpetual sexual frustration (@sadsabbz) May 8, 2019
There’s so much range pic.twitter.com/uIZ1PPIvBd— Mani🌸 (@mint_mani) May 8, 2019
Masculine makeup is smart. Anyone should feel comfortable trying makeup. We’re not there yet and this could be a good stepping stone, but this execution is BAD. Skin tones exist, Youre not showing their face, the video cuts off, your support response are awful. Youre not ready.— Lord Bren of House Tyrell (@beardsational) May 8, 2019
I didn’t realize men only came in 3 shades— Janelle Kelly (@JanelleSKelly) May 9, 2019
And an actual shade range. pic.twitter.com/klUjQxxDjc— Books Are Silent Friends (@LoriLikesBooks) May 9, 2019
masculinity is so fragile dudes have to call it “war paint”— RELEASE THE FERRETS|IndyPopCon (@sciendere) May 8, 2019
btw skin is skin
“Our aim is to allow makeup to be gender neutral and to do that we must have male specific brands also”— Q. Pheevr (@qpheevr) May 8, 2019
Sorry, can you say that again more slowly? I think I missed something.
Like, they can’t even show the man actually really putting any of this on because godforbid he doesn’t look masc and super duper cool with his skull ring and TAtToOs pic.twitter.com/6na85QRKTZ— Bri Kane (@BRIawesome) May 9, 2019
My wife is a professional makeup artist and here’s what she says about your product:— Rick Waldron (@rwaldron) May 8, 2019
No, that’s not a real thing. That is toxic masculinity marketing
“Our makeup is so good, we won’t even show you it. Buy Toxic Masculinity Paint, now!”— Max 🏳️🌈🧜🏿♀️ (@SpillerOfTea) May 9, 2019
can u uncreate it— Jacob Wohl premium snapchat (@Cryptoterra) May 9, 2019
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